Private label
Product under the retailer’s brand: brief, cost, sampling, specs, packaging, and delivery coordination.
Programs
Product under the retailer’s brand: brief, cost, sampling, specs, packaging, and delivery coordination.
Product under a third-party brand, only where the rights are actually obtained. Category, territory, channel, term, and approvals are part of the deal.
Illustrative
Tees, polos, fleece, under a retailer’s label.
Sets, robes, accessories, subject to rights.
Blankets, bags, small accessories, subject to rights.
Plan a program