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Third Wheel Brands

Programs

Private label and licensed programs.

Built around a channel’s price and customer, with the aim of selling through in the right channel.
C

Private label

Product under the retailer’s brand: brief, cost, sampling, specs, packaging, and delivery coordination.

D

Licensed programs

Product under a third-party brand, only where the rights are actually obtained. Category, territory, channel, term, and approvals are part of the deal.

Illustrative

Example programs.

Examples of the programs we build. Current offers live on the Lots page.
Illustrative

Men’s essentials

Tees, polos, fleece, under a retailer’s label.

Illustrative

Sleep and lounge

Sets, robes, accessories, subject to rights.

Illustrative

Home and gift

Blankets, bags, small accessories, subject to rights.

Plan a program

Start with a brief.

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