Legal

Privacy Policy

Last updated: October 2026This Privacy Policy describes how Global Inventory Trading LLC, West Hollywood, CA 90038 ("Third Wheel Brands," "we," "us") handles information on thirdwheelbrands.com (the "Site").

1. Who this covers

This policy covers business contacts who use the site: buyers, brand owners, licensors, partners, and vendors. Lot pages and the team area are restricted to approved users.

2. Privacy laws we follow

We comply with applicable privacy and data protection laws, including:

General Data Protection Regulation (GDPR) – EU/EEA
California Consumer Privacy Act (CCPA) as amended by CPRA
New York SHIELD Act
Other applicable U.S. state privacy and data security laws

3. Data we collect

Identifiers you submit: name, company, role, and business email
The content of your enquiry, interest, or meeting request
Sign-in and access records for lot pages
Basic visit statistics

We treat this data as confidential.

4. Why we use it

To reply to your enquiry and arrange meetings
To grant and secure access to lot pages
To keep business records in our CRM
To send business follow-up about lots you asked to see
Security, compliance, auditing, and recordkeeping

We use your data for business-to-business dealings only, never for consumer advertising.

5. GDPR disclosures (EU / EEA)

Our legal bases are performance of a contract, legitimate business interests, and legal compliance. You may request access, correction, erasure, restriction, or objection. We may keep data the law or security requires.

6. California privacy rights (CCPA / CPRA)

We do not sell or share personal information
We use personal data for business purposes only
You may request access, correction, or deletion, subject to legal exceptions

7. New York data security

We keep reasonable administrative, technical, and physical safeguards
Access to your data is limited to authorized team members
Access to confidential information is logged

8. Who receives your data

Authorized team members
Service providers that run the site, our CRM, email, and outreach tools

Every recipient is bound by confidentiality obligations.

9. Security

Role-based access controls
Single-use, time-limited sign-in links
Monitoring and audit logs
Incident response procedures

10. Retention

We keep data only as long as business operations, legal compliance, and security require.

11. Contact

For privacy questions or rights requests, email hello@thirdwheelbrands.com.